The Age of the 'Unfluencer'
Mike founded Retroviral creative agency, which has made more brands ‘go viral, globally’ than any other agency in Africa. He is also a co-founder of Webfluential and Retroactive.
A short overview of the talk
Influencer marketing has taken the world by storm. Think about the Kardashians and how anything they post to Instagram results in record sales drives for that particular product or service. This is a tale of the antithesis of this trend; welcome to unfluencer marketing.